How do we develop successful tech products?

We use our proprietary problem-solving method which we call YellowJacket, which is explained in detail below.

Is a method to solve problems that uses different sequences and orders according to the problems to be solved. It combines the principles of design-thinking, strategic planning, futures studies and data-mining to create and implement a precise solution to each situation that is intended to be solved. What's its purpose? It is to achieve a significant and substantive improvement to the problems being reviewed.


How does it work?

How does it work? The stages described below do not necessarily happen through a linear process, although we always begin by going deeper into the problem; every so often, we go back to this initial stage to make the solution more intelligible. Meanwhile, the other stages of the method can be developed.

1- Immersion

As a first step, the problem must be identified and studied in-depth.

What are the problems to be solved?, What are their components?, Who are the stakeholders involved?, What is the context surrounding the problems?, What are the resources which can be committed to the problem?, What are the undesirable effects that they intend to eradicate?, What do the stakeholders think about the problems?, What is the impact of these problems at the present time?, These are the questions that will be answered in this stage.

During this stage we use: ethnography, small data-mining, desk research, analysis of large data sets, among other methodological resources.

2- Data-mining

We generate and systematize data, both quantitatively and qualitatively. We conduct interviews, surveys, desk research, stakeholder observation, trend analysis and any other necessary action to generate inputs about the users’ experiences, their strengths and critical points, in order to identify possible areas of opportunity. The data-mining phase allows generation of data and its correlation in order to produce findings.

During this stage, causal connections of qualitative and quantitative patterns are made.

3. Foresight

To create enduring solutions, it is necessary to have a long-term vision. Therefore, in collaboration with our client, we analyze the signals that surround the problem, identify recurrences, oddities, and unusual manifestations of change. Based on this exploration, we visualize possible, probable or preferable scenarios. Later, we devise the most pertinent tactics to specify the desirable scenarios and avoid the undesirable ones. What would happen in ***10, 20, 30*** years if everything goes well, if everything goes wrong, or if we make no changes? What is the best possible future? These are the questions that are addressed in this stage.

During this stage, prospective analysis and scenario design are carried out.

4- Creative synthesis

Once we have identified the problems and the vision, we synthesize and materialize possible solutions. The questions we ask at this stage are: what form should the solution have? how should it operate? can technology contribute to the solution of these problems? What would be the most appropriate tool to solve this situation in a way that is agile, sustainable, and with greater benefits for our client and its stakeholders?

5- Prototyping and refining

During this stage, we develop and test different versions of the solution in order to evaluate their effectiveness in solving the problems.

According to the theory of systematic inventive thinking, there is no innovation without undesirable effects. Therefore, during the refining stage, we closely observe how the solution behaves in order to reduce its collateral effects as much as possible. During this stage, we also take up data-mining

***(big data and small data)***

to corroborate the favorable impact on the solution of the problems, and propose how to implement improvements.

6- Iteration/Scaling

According to the results achieved in each stage, the solution is improved by testing an alternative path or it is taken to a new level. We tend to develop long-term projects that involve further stages of development: you can always take it further, make it bigger, monetize it more, make it more sustainable, more effective, or produce greater social impact. Continuous improvement is an inherent principle of all our projects.

Get in touch

Do you want to say hello? Send us an email